VACATION HOME STAGING:
DECORATING A HOME INTENTIONALLY TO ENSURE RENTAL APPEAL AND MEET REGIONAL CHARACTER AND STYLE EXPECTATION.
The very specific point of “staging” a Vacation Home [thus Vacation Home Staging] for income property is to appeal to Vacation Renters. It needs to stand out from other competing homes and help it meet its potential. If you have been on sites like VRBO or AirBNB lately, you’ll see some popular vacation destinations have thousands of homes for rent. How do you compete?
Let’s start with the assumption that you bought in a good location, that you know your township’s rules and regulations on occupancy and that you have chosen to be your own rental agent and are listing on one of the big online booking groups – great, now how do you get them to see you?
Do some homework: look up the new home’s zip code on VRBO, Homeaway or AirBNB, then filter by homes with the highest ratings. What do these homes have in common? I can almost guarantee the top homes are either in the perfect location to walk anywhere or they are decorated with local appeal.
Many homeowners throw their old mismatched furniture into their vacation homes “to save money”. Comparatively, check out homes with the highest rentals and you will see that those homes are designed to meet potential renter expectations of your region’s aesthetic. Homeowners spending money to stage to renter’s expectation should be considered an investment that can lead to big dollars in rentals income for years to come. Consequently, if you don’t appeal to potential renters you are leaving big bucks on the table.
- Cape Cod homes should look coastal, beachy, and nautical.
- Palm Spring homes should look modern, clean lines, vibrant.
- Aspen homes should be warm, comfortable, upscale rustic.
Because of the surge of vacation home shows like HGTV’s Vacation House for Free, Travel Channel’s Vacation Rental Potential and A&E’s Extreme Vacation Homes – more people are inspired to jump into the ring of buying rental property or turning their vacation homes into a profitable investments. At the same time, others are inspired to rent a home on their next vacation and that benefits all.
Thanks for stopping by,
Deisi “Daisy” Vazquez